Tulip is a cosmetics brand targeted at 25-35 year old urban women who want to make informed and eco-friendly purchases. Tulip products are simply made using vegan and organic ingredients. This simplicity is echoed in the brand’s branding and packaging. The letter “u” in Tulip is stylized to look like a simplified tulip flower. The brand’s colour pallet of green, yellow, pink and white bring to mind fresh flowers blooming in spring. Tulip’s association with spring is echoed throughout the brand’s fragrances.

CLIENT: George Brown College coursework

This ad campaign was designed to direct 25-35 year old urban women to follow Tulip cosmetics on social media. The brand’s social media presence will build engagement and brand loyalty. Tulip cosmetics instagram will contain an equal balance of product, lifestyle and brand imagery, all with a friendly, delicate and feminine tone of voice. The brand’s mandate “vegan. organic. simple” will be the unifying theme; posts will educate followers on the benefits of organic, vegan beauty products and inspire followers to embrace their natural beauty.

CLIENT: George Brown College coursework

Your coffee says a lot about you.

From the artist sketching and discussing ideas at a coffee shop, to a over-worked office worker gulping down their fifth cup of the day, coffee fuels humanity. There is a surprisingly strong connection between a person’s self-identity and the coffee that they drink. Coffee can be an item used to denote culture, luxury and prestige, such as with a fancy espresso; or can be more utilitarian, like a cup of joe from a local diner. Your coffee says a lot about you.

Milk and Sugar has a coffee-inspired product to meet everyone’s needs.

Client: School Project
Tools used: Procreate, Photoshop, Indesign

Milk and Sugar’s instant coffee travel packets are the perfect convince for outdoor enthusiasts. Always thinking about the environment, the packaging is made using wild-seed paper. So enjoy your hot cup of coffee on your next camping trip and give a little gift to nature.

A refreshing and energizing cold brew coffee will quench the thirst of anyone out enjoying summer fun.

This perfect late-nite study snack is equal parts pleasurable indulgence and study aid, with a small dose of caffeine that will keep you focused on your assignment or cram session but not interfere with a restful, well earned post-study sleep.

Milk and Sugar’s collection of high quality pre-ground coffee allows coffee drinkers to enjoy the rich and robust taste of fair trade coffee at home, in the studio, or wherever their creative process takes them.

Milk and Sugar’s collection of fairly sourced espresso beans grants coffee drinkers who desire a luxurious coffee experience to enjoy barista quality espresso in the comfort their own home.

Milk and Sugar’s Quick-release caffeine tablets are designed to give you a burst of energy and focus, allowing you to start exploring that stroke of genius, regardless of how long your work day has been.

Breakthroughs don’t sleep; now you won’t have to either

The perfect coffee-flavoured snack for the active person on the go. With 20g of protein in each tasty bar, Milk and Sugar’s protein bar provide the fuel you need to hike to the next summit, or beat your best time.

Logo designed to launch High Park Nature Centre's "A Home in High Park" campaign. Designed with a team during RGD's Designathon (2018). The ecosystem illustrated on the logo's roof highlights the not-forprofit's efforts to preserve Ontario's threatened Black Oak Savannah.

SOFTWARE / MEDIA USED Adobe Illustrator, Procreate

Tycho Brahe, a 16th-century Danish nobleman and astronomer, played a key role in confirming the earth revolved around the sun; While a student, Tycho lost part of his nose in a sword duel and wore a golden prosthetic nose for the rest of his life. The duel is represented in the design by a nose that has been split down the middle. Half of the nose is red with blood; the other half is gold. A sword is contained within the letter N of “Nose.”Tycho’s Nose is a crisp and refreshing pilsner with a quirky, intelligent and whimsical brand voice. It is an easy drinking beverage served in 600ml bottles, a large quantity of beer for university students to drink during lengthy debates and discussions, just as Tycho would have done himself.

CLIENT: George Brown College coursework